On October 15, 2024, Beijing time, in order to warm up the Double Eleven Shopping Festival, JD.com invited Yang Li, a representative of extreme female guns, as the spokesperson for the event, which triggered strong resistance from netizens. JD Finance was also affected and almost caused a run.
As a talk show actor, Yang Li mainly relies on suppressing and insulting men to gain attention.
JD.com, founded by Liu Qiangdong, mainly targets men as a user group. I don’t know what management problems have occurred within JD.com to make such a low-level mistake.
On October 18, JD.com issued an apology statement and canceled the endorsement with Yang Li.
Recently, relevant talk show actors participated in JD.com’s 11.11 marketing event and received positive reviews
Netizens please pay attention. If this gives you a bad experience, we will
We are deeply sorry! We have no future plans to collaborate with relevant actors.
We will further increase JD.com’s 11.11 subsidies to give back to consumers
Readers’ concern and support for JD.com.
JD big promotion marketing team
October 18, 2024
Although JD.com has terminated the endorsement with Yang Li, its stock price is still falling.
In recent years, the confrontation between men and women on the Chinese Internet has intensified. There are many people like Yang Li who make money by provoking conflicts between men and women, which hurts the feelings of both men and women. I hope that the Internet environment will be cleaner in the future.